Zurich launches campaign to prevent dog bites

The canton of Zurich has launched a campaign to promote safer encounters between people and dogs, SRF reported. The campaign offers advice on how to avoid confrontations and respond correctly when meeting dogs.

There were 860 reported dog-bite incidents in the canton in 2025, about as many as the previous year. The long-term trend is rising, although no nationwide statistics are available.

Children are particularly affected because they often do not know how to behave around dogs. Adults can also feel uncertain or afraid. The canton says responsibility ultimately lies with the dog’s owner, but advice from the veterinary service can help prevent unpleasant encounters.

If a dog runs towards someone, they should stand as still and calmly as possible. Running away, shouting or screaming can encourage the dog to chase. People should avoid eye contact, keep their arms down and wait until the dog moves away.

If a dog tries to take an object, it should simply be dropped. People should remain calm, avoid eye contact and keep their hands low so the dog does not have to jump up. They should then wait for the dog to leave.

People should never approach a dog that is tied up outside a shop or at a restaurant. They should not touch it or look it in the eyes. A dog waiting for its owner may be tense and cannot escape, so it needs plenty of space and peace.

When passing a dog, people should keep their distance and move calmly. Dogs closely observe what is happening nearby and may be startled if someone passes too closely or quickly.

Children playing on the ground should curl up on their knees and protect their heads with their hands when a dog passes. The same position can help if a dog has knocked a child over. The child should remain completely still and wait until the dog has gone.