Graz launches campaign to showcase city-centre businesses
Saturday 17th October 2026 on 17:00 in
Austria
Graz has launched its 2026 campaign to promote the city centre as a place to shop, eat and explore, ORF reported. More than 80 local businesses are taking part.
The campaign, under the slogan “The most beautiful shopping street has no roof”, aims to highlight the range and quality of what the city centre offers. Participating businesses are presenting their own campaign images to encourage visitors to rediscover the area.
A social media competition invites people to post photos of their favourite experiences in the city centre. Prizes include Graz vouchers worth a total of 1,000 euros.
Mayor Elke Kahr (KPÖ) pointed to positive developments in the city centre but also cited challenges, including falling purchasing power. City councillor for economic affairs Rene Apfelknab (FPÖ) described the city centre as a place for experiences.